I'd recently given birth to our second child, Molly, and was busy being mum at home to both her and our two-year-old son, Harry. During July that year, I'd made a huge decision to sell my business of three-and-a-half years. I'd been busy running a bridal boutique and absolutely loved what I did. However, once I'd had my little ones I was then having to pay full-time staff on top of all the other overheads, and there just wasn't enough left for me at the end of each month – yet I still had all the stress and responsibility.
As much as I loved being mum at home, I soon realised that I needed something more. Forever had been in my life for the previous eighteen years as my mum had built an amazing business during this time. Eleven years later, my sister also joined the business and has been a real inspiration. I've always seen how hard they have both worked to achieve a fabulous lifestyle and I really wanted to be part of that too. It still makes me giggle though, as my sister and I both swore we'd never join! I even banned any Forever conversation between them in my presence as it was all they seemed to talk about!
From making the decision that the time was right for me, my business flew pretty quickly. I had a sense of urgency as knew that I needed an extra £600 per month to replace my shop income. In three months I'd achieved this, had built an amazing team and made some wonderful friends. Six months later I made Manager position; I couldn't quite believe it! My income is more than I'd thought possible when I started and I've also achieved Earned Incentive thanks to an amazing and supportive team. It's amazing what happens when you set solid goals!
It's not always easy, and yes it is a balancing act, and sometimes you do need to give up a few other things in order to make the time to grow your business.
I have some fabulous people in my team who I know aren't far behind me, and helping them is just so inspiring. We all make sure we are at every event, whether it be a Success Express, the Global Rally, or the BPs and trainings. This has been so important in helping to keep everyone motivated and excited.
I’d like to say a huge thank you to my mum and my sister for not giving up on me and for being such fantastic role models. I see the wonderful lives they live, and being able to do the same for my family is my greatest achievement.

Kyra was working as a Deputy Director at a Women’s and Children’s Charity…
I had worked in this career to a high position after twenty years of investment and study when I was introduced to the opportunity. My job role took up fifty-to-sixty hours a week and by the time I got home to my beautiful daughters and husband I was exhausted.
I was passionate about the work I did and wasn’t looking for another option, but I knew my life wasn’t in balance and the mounting debts we had indicated that the job wasn’t financially or emotionally meeting our family’s needs.
With great trepidation I took a look at the business and saw a way of earning an additional £300 that could ease the pressure. I took a chance and got started in August 2015.
What happened next still feels surreal; I was able to get the financial return on my investment of starting the business within ten days and by the end of the month I could see the profit in my purse.
As a family we began to breathe. Working in the pockets of time around my demanding job I was able to build my business from home and within six months matched my corporate income. Ten months later I had cleared any debt we had. I was in a position to leave my job, be a mum at home and have an income where we didn’t have to reduce our family requirements.
Almost four years on, I am still a mum working from home. I am there for my children every day, I never miss an Irish dance competition, a school event, or have to leave them when they are unwell.
I have the privilege to work in the leadership team in Ireland, but my business now spans the globe. World travel is part of my year as Forever provides incredible opportunities to those who work hard in their businesses. My family and I were gifted with a Mediterranean cruise, my husband joined me on a trip to America and I have travelled to the Middle East, Europe and the USA numerous times as a thank you from the company.
The positivity and the integrity of this business is refreshing. I have made lifelong friends and supported others to bring another income stream into their homes. It offers you an opportunity to create a life that you deserve. I am thankful every day for the TIME it has given me for my family. I am Forever Proud.

Claire started her business in January 2014 whilst on maternity leave from a career in education…
I had been searching for a way for me to be a full-time mum but not have to compromise on lifestyle. I suppose when I look back, I also knew I craved success, financial independence and that I wanted to set a great example for my children.
Very quickly I had developed an income that gave me the confidence in myself and belief in the company that I could develop a serious career with Forever and I made the decision not to return to work at the end of my maternity leave in June 2014. In fact, six months in and I was earning more than my full-time monthly wage, working part time around my daughter.
This wasn’t without a very sceptical start. Network marketing was new to me and seeing for myself that I could, in fact, develop a serious career, as well as feeling fulfilled as a mum, made me feel both excited and sceptical. I could see others developing successful businesses so I developed the attitude that if they can, maybe with some work on myself then I could too!
I came with a huge desire to change my life and a great work ethic. This saw me quickly progress through the marketing plan and go on to qualify for the car, travel and chairman’s bonus programmes. My income allowed us to get a mortgage on a house we wouldn’t have been able to previously, which was a huge goal for us and our growing family.
I now continue to develop my business as a full-time mum to three young daughters; Bella, 5, Sadie, 3 and Minnie 1. We have enjoyed not only a dramatic change in lifestyle that the income from my business has given us but also the time it has given us as a family.
I feel free, that’s the best way to describe it. I won’t miss a thing with my children because I’m in charge of my diary. I’m not aware of another opportunity that would enable us the same work life balance, lifestyle and financial security we have currently.
Forever is a way of living for us, not just a job that I pick up for an hour or two at a time and because of this I’m able to show the girls that by working hard and smart, anything is possible if you’re bold enough to chase after your dreams. I use the nooks and crannies of the day to work my business, and the beauty of it for me is that many of the business-building activities are incorporated into life as a busy mum, perfect!
Our girls are growing up in a positive environment, with people with great attitudes, and around other children that we meet on the trips away with Forever. The travel incentives have been really special to us. I’ve used them as a way to enable the girls to see parts of the world that we wouldn’t have been able to prior to me starting my business. I feel privileged that the company has invested in me, as the training and the people we have met as part of those trips have been incredible.
I’m driven by being able to show others that you can absolutely have both! You can have the time with your children whilst they’re young without having to sacrifice income, career satisfaction and personal development.
My passion is to help others to see the potential in the marketing plan and help them to learn the skills necessary to make the changes they’re looking to make to their lives. I’m a very proud Network Marketing Professional and am really excited about the future not only for our family but for the people we work alongside and the industry as a whole.

Millicent joined Forever in August 2003 and was very enthusiastic about the dream of becoming successful and financially free, but she didn’t know that Forever had more in store for her...
I was a law administrator with four children, so travelling was restricted but I wanted to see the world. Then, in February 2004, Forever gave me the opportunity to go for a month’s holiday in Kenya, and this is where my travelling dream began to become reality. The opportunities opened when I started sharing Forever with all my friends and relatives, and I could see that the business offered exponential growth. I qualified for the Manager position but my husband Jasper, who was an accountant, was still sceptical. The marketing plan was too good to be true, but he was willing to learn and got to work.
Back in the UK I had also qualified for an incentive that took me to Athens, Greece. Whilst there, we requested the help of Rex Maughan, Forever’s founder and CEO, to see if we could get Forever into East Africa. On a mountain with the breath-taking view of the Acropolis, Jasper and I had the chance to talk to Rex about the East African distributorship, and we were amazed when he gave us the go ahead.
Jasper had clearly caught the vision as well and we left the UK for Kenya in 2005. Whilst there, we worked with a team of other Forever Business Owners and Kenya had its grand office opening in Nairobi in August 2005. This later expanded to both Uganda and Rwanda which contributed to the success of Forever East Africa.
Our hard work had paid off and in 2006 we qualified for an exclusive training event in Stockholm, and by the end of that same year we had qualified for the 2008 World Rally Tour! Our travelling adventures didn’t stop there, and to date Forever has also awarded us with gifts of travel to Phoenix Arizona, Las Vegas, Cottonwood Cove on Lake Mohave in Nevada, Colorado, Texas, the Grand Canyon, Dallas, South Africa, Zanzibar, South Sudan, Washington DC, Bahamas, Hawaii, Singapore and many other Forever resorts.
I’ve been overwhelmed by the generosity of Forever as a company and in recent years we have even received bonus cheques of over £174,000! It’s a great comfort to know that we are not alone – we are supported by a great team of achievers – and we truly believe in the business opportunity and how it’s changing lives.

When I first joined Forever, I thought I would be able to operate it through a beauty blog I had and almost be ‘faceless’ to it. The first few weeks I read and watched as many of the trainings as I could. This quickly gave me a realisation that I wouldn’t have a successful business being faceless. By the end of that first month I majorly stepped out of my comfort zone to become the face of my business.
As a manager within an HR department I was a little fearful over how people might react to my new business. I was SO relieved to actually experience positivity and excitement - so many work friends came to my launch! I hadn’t needed to be scared at all. The negative comments I did get made no impact as I was just so engrossed in getting into a rhythm with business, that I had no time to care about negativity.
After a series of launches and a huge burst of energy, I hit the supervisor position and truly felt like I was capable of reaching further promotions. I remember a training event focusing us on Eagle Manager and seeing the reward was a 5* trip to Cancun at the Moon Palace, I was determined to achieve it. Working towards that was fast, tough, exciting and rewarding. I will never forget that Christmas Eve when I hit the incentive. The best Christmas present ever.
Behind the fast pace of my business at the beginning was a vision to create space in my life to have children. I knew that I would need IVF but what I didn’t want was to have to talk to anyone about it, least of all my boss. I didn’t want to be putting in time off requests and I wanted to limit the impact stress would have on me. On my one-year anniversary with Forever I left my job and hit the Senior Manager position.
Success kept coming, I felt unstoppable at one point and was so happy to be coaching and leading teams of amazing women and men who wanted to achieve for themselves. I haven’t been a perfect leader, I have been a learning leader, learning from my mistakes, growing and adapting and also letting go when I have needed to.
By the time I had my daughter Ivy, I was a two-time Global Rally qualifier, a two-time Chairman’s Bonus achiever and two-time Eagle Manager. I was insanely proud of that, but most of all I was proud of my team for being self-starters, self-motivated and determined to enable me to be fulfilled as a new mother. I was able take time off and, on my return, dramatically reduce my working hours with my team. This did mean a drop in income, like anyone reducing their hours would expect. At first this was uncomfortable until I reached a new level of stability in my business.
My desire to achieve goals didn’t disappear and when I realised my volume was close to achieving Global Rally, I increased my working hours so that I didn’t miss out. I also kept focus on my New Zealand team to see them make history as the first Manager business over there. I feel so grateful for my experiences and I know that my connection with Forever will be lifelong. This is the only business I know of where you adapt your work around your needs, ramping up and quieting down when you need it. What I have massively appreciated in the last two years is the global scope of my business and what it has taught me in terms of being more efficient and focused. The way I run my overseas business is different to how I have run my UK one, and I am excited about the change in my UK business to align these. It’s going to take time, but I am in no rush!

Network marketing was not a new concept to Annie as her parents had started their network marketing business alongside another company when she was six years old…
A few years in, my parents were both able to leave their jobs and work their business really flexibly from home around myself and my two sisters. This gave us an amazing upbringing with unlimited time and lots of memories as a family, so I have a lot to thank the industry for!
It never crossed my mind that it could be something that I could do also, as my experience of network marketing stopped at their company and that just wasn’t for me.
After studying fashion design at university, I landed what I thought was my dream job as a designer in London. At first this was a whirlwind of excitement, however, as the time went on, I started to feel less and less enthusiastic. I didn’t feel fulfilled, I worked really long hours, had a long commute, and I hated that I was constantly wishing time away until home time or the weekend. From this job I realised a few things - I didn’t want to have a boss, I didn’t want someone to be in control of my time, and I wanted the freedom to not be tied down to one place.
It was finally a phone call with my mum and me voicing this when she said, ‘Annie, why don’t you take a proper look into network marketing and find a company that’s right for you that you can get really passionate about…’ So that night I did some real research and it finally clicked! I realised that network marketing was exactly the answer. I researched companies and when I found Forever I knew it was right for me. I searched on the Forever events Facebook page for an upline and got started the next day in October 2016.
When I started, although I had full belief in the industry and the company, my belief in myself took a while to build. However, the incredible training and support I received helped me grow and develop. I attended every event, read every book I was recommended, and my business started to grow. Early in 2018, I hit the position of Manager giving me so many more choices. I was able to leave my full-time job and also move to and explore a new city altogether!
It’s creating that time freedom I’ve witnessed first-hand that drives me. Building my business has been an absolute rollercoaster ride and really hard work, but I wouldn’t change any of it! I’m completely obsessed with what I do now, I have met the most incredible people, love working with my team, and I am so excited for my future with Forever.

JAYNE’S JOURNEY WITH FOREVER
Diamond Managers and Executive Global Leadership Team founder members Jayne Leach and John Curtis, started their Forever business over twenty years ago in the summer of ’93. They have since achieved consistent and phenomenal success over the past two decades, including receiving the top UK Chairman’s Bonus cheque this year. They’ve witnessed incredible change and growth in Forever, both globally and here in the UK.

Forever Business Owners today can thank Jayne, John and their leaders for sustained major input into some of the core literature and training materials used globally, and the couple continue to inspire and motivate generations of FBOs across the world. In this intimate interview, Forever’s Editor Kate Hodge asks Jayne to reflect on her Forever journey and to share her accumulated wisdom with other FBOs who aspire to build life-changing Forever businesses.

KH: What was life like for you when you began your business?

JL: I was a single mum, and whilst I had loved and was good at working in farming, after eighteen years of hard work, working with livestock and show-jumping horses, I still didn’t make any real money. Finances were a ‘challenge’ and we were literally surviving from day-to-day. Then I met John, also a single parent experiencing doubtful financial prospects. Together we realised that we couldn’t carry on doing work that didn’t give us what our now combined family needed. Friends in America advised us to find a really good network marketing company, and that if we did, and worked hard, we could build a strong long-term business and income of our dreams. I clearly remember not understanding what they meant by network marketing, but we did as suggested and looked at companies in the UK. Having given it much thought and discussion, we decided to look for a company that had consumable, benefit driven products; a marketing or compensation plan that would outlive us to leave a legacy income to our four children; preferably a private company with proven management, and international possibilities; but almost above all else, to be associated with an honest opportunity we could be proud of. A lot to ask? Of course, but remember, we were looking to get it right first time.

So, we looked at every single network marketing company we could find in the UK, but didn’t particularly like any of them. After attending their meetings, we couldn’t relate to either the distributors, their products, the management, or their ‘style’, so we almost gave up the search. This changed with a phone call from a friend, telling us about a company called Forever Living. Intrigued, we got together and he showed us everything he had on the company, literally a few pieces of paper, a few pictures, and a couple of products. Cautiously excited, we didn’t want that excitement to cloud our judgement, so ‘due diligence’ led to meeting with the then UK Country Manager Dusty Green. Very open and direct, he answered all our questions, so we registered, got some products, and got started – that was the beginning of our long-term ‘love affair’ with Forever.

KH: Why were you determined to succeed?

JL: We didn’t join just to ‘give it a go’; we joined to be successful. We felt that network marketing was the way of the future, and possibly the only way open for us to build a big life and achieve big goals and dreams whilst helping other people. We were ready to be successful; mentally we wanted success. It was never, ‘we’ll see if this works’, even in the early days when there was nothing in place in the UK – no meetings, trainings, Success Express events, Advisory Board, Head Office of substance, literature, manuals, brochures, internet – there was nothing. But we were committed to Forever’s founder Rex Maughan’s vision, philosophy and mission statement, and reassured that although it was brand new to the UK, it already had a sixteen-year track record and the company was enjoying success in the USA, Japan and a host of other countries. If it was working out there, it could work in the UK as well!

However, in the early days of our business, network marketing did not have a great name. It was almost seen as the thing you did when you had exhausted all other options, but because this company was built on values, integrity and ethics, John and I had decided that we were going to help make it the best network marketing company in the UK. We knew that if we worked with quality people, we could make it the best, so that became our vision and mantra.

We also listened to Dusty: he always advised us to do the right thing, go the extra mile, and remember that when you help someone else, you create a ripple effect. He also talked often about the need to remain modest in the face of increasing success, and to accept responsibility for being role models that others want to follow.

KH: What was Forever like in the beginning?

JL: When we first started, John and I sat down and had a planning meeting, deciding that if we were going to build a business, we had to implement a system. So, we got a Forever flipchart and drew out a very basic Business Presentation (BP) – this has since been developed by the leaders into the BP that everybody enjoys today. We started having BP meetings in our home every Wednesday night and Saturday morning so we started inviting people along. Most didn’t come, but the common reaction amongst those that did was that we were somehow crazy; they would tell us not to waste their or our time, to get a ‘proper job’, or worse, but we just knew that it would work, so we kept on asking.

Alongside asking people to look at the business, we also began to use these times as opportunities to sell products. We had no success stories to share, and almost nobody had even heard of aloe, so we simply shared our personal experiences. However, in the first two weeks, we developed a retail base of over 8CC. The first six months of our business continued in much the same way: John, our box of products, a Forever flipchart, and me! We then started training on Saturday mornings after the BP, and the First Steps to Manager Planning Manual that you use today began to develop from one we made twenty-three years ago!

We achieved Manager in fourteen weeks, but every single night I was either doing a launch, one-to-one, or BP. At that time, Head Office was based in a tiny office in Selly Oak, Birmingham. We drove there to get products, and the paperwork for orders had carbon copies. The only way we could work out our case credits was to gather the carbon copies from the orders, add them together manually, and constantly check them at the all-important month end. But it was such fun – we would all get together and often stay up really late counting and checking case credits on those pink slips. There was a lot of team spirit and I loved that we all came together – there was a real closeness.

KH: What are some of your fondest memories?

JL: I remember qualifying for our first Rally. Dusty spoke so fondly of the American Rallies and even though we had only been in the business for nine months, I was already a bit obsessed with wanting to go there – I had never travelled further than Europe at the time.

One day we received a phone call from Dusty, but he sounded quite stern. He said, “Jayne, I need to come and see you immediately.” When I asked why, he replied, “I’m not prepared to discuss it over the phone, but it’s very important.”

I honestly thought I had done something wrong so cancelled the following day’s appointments. The next day, after dropping the kids off at their schools, we went to the office and turned the phones off in anticipation of some unforeseen ‘bomb shell’. Dusty duly arrived on time, but still with a somber demeanor. I’d lain awake worrying all night and couldn’t cope any longer, and half expecting termination for something, I asked him to be straight and tell me what the problem was. He looked at me for a few seconds, but then he couldn’t contain himself any longer and burst out laughing. He opened his briefcase and pulled out two tickets for America before running around the room whooping.

That was to be our first ever trip to the States, and I will never, ever, forget it. We actually had no idea that we had qualified – keeping on top of case credits when it was all done on paper was quite difficult, and unbeknown to us, we had achieved 1,500CCs. The Rally was in San Francisco and we came back as changed people. Meeting Rex and the Vice Presidents, and seeing the enormity of the company; the values, the ethics, the vision, the people, it was all ‘mind-blowing’. Back then, Forever had an American Rally as well as a World Rally, but the only people open to qualification for World Rally were the country’s top distributor and the Country Manager – fast forward to 1995 and we achieved just that and another long-term ambition, to go to Peru and Machu Pichu.

Another outstanding and fond memory of the early days involves Rex. He was due to come to the UK and there was an incentive whereby you could have aloe ‘mocktails’ with him. It was a recruitment incentive, and if you won, you also got a television and VIP access to this exclusive ‘mocktail’ event. I knew I wanted to be at that party. The week before, a Head Office meeting declared the qualifiers and winners, and when Dusty called out the qualifiers, then third and second places, I was becoming despondent at the thought that we hadn’t managed it. But when he called out our names for first place, my jaw dropped open and I thought two things: firstly, that the kids were going to love the new TV, but more importantly, that we were going to meet Rex.

Yet another striking memory was when Dusty phoned to tell us that Rex was coming to the UK with Rjay Lloyd (a long -term friend of Rex and the Executive Senior Vice President), together with Dusty’s dad, Harold. Rex was touring the UK and wanted to come to our (tiny) office, and he wanted us to hold a Business Presentation. When I heard this, I said, “Dusty, our office is minuscule, and so is our training room, what am I going to do?” He just said that we’d work something out, so we did – I remember going to the local junior school and borrowing small children’s chairs so that we could get more seating in the room, and on the night, we filled sixty chairs with overspill guests in the hallway and down the stairs. Rex spoke and signed a book for me, which I still have, and the whole thing was just incredible.

KH: Why did you decide to go global with your business?

JL: Travel is a major passion for both of us, and we felt that it would be brilliant to go to countries where Forever had, or was planning, a presence. For us, it made sense to go there, do some work, and then enjoy different cultures and experiences. It was also obvious to me that building a multiple income stream with a global-based business meant taking advantage of everything Forever offers.

Our first ever global business foray was Italy: one of my dearest and best friends, Maria-Louisa Di-Pinto, asked if she could build a business even though Forever was not yet in Italy. Dusty advised us to consider whether we could personally send the products to Italy, but he backed our decision and told us to go for it. So, every month, we arranged for a freight company to collect a shipment for delivery to Maria-Louisa in Milan; she then distributed the products to her customers. After six months, we learnt that someone based in Spain was doing much the same thing, and eventually, between us, there was enough business being conducted for the company to officially open in Italy. We were already in pre-launch overdrive, and literally every five or six weeks, John, me, or both of us would be over there, without mobile phones, but in a car driving to do endless one-to-ones! When the company finally had their great big grand opening, we had about 200 people in attendance and business in Italy boomed! From that modest success, we focused on Africa and went into Nigeria, South Africa, Kenya, Tanzania, East Africa and many other English-speaking areas. We also started an African BP every week in London, with average attendance of around 400 people!

However, at the time, although we had a global business, it wasn’t global as it is today. Case credits didn’t count towards Chairman’s Bonus or anything else other than local income, but we didn’t do it for any of this, we just wanted to build a legacy in other countries.

In those days, if you wanted to work with somebody, you got in your car and drove – we regularly did 60,000 miles per year between us, literally driving all over the country to work with teams. These days we can do webinars, Skype calls, deliver online training, group meetings, and Business Presentations – this change has been fundamental in allowing people to build a global business. Now you can do a lot of ‘groundwork’ before even stepping on a plane, but, as good as it is, technology can never replace a good old-fashioned ‘heart-to-heart’. When you get together with people who share your passion, when you feel the emotion in the room, that’s when things change.

KH: What’s the most valuable lesson you’ve learnt as an FBO?

JL: If John or I could ‘turn back the clock’, we would not have spent so much time with ‘time-wasters’ – people who talk the talk but do very little, who have great intentions but never make a call, who hardly ever show up at BP, training or Success Express event. They give you every excuse in the book as to why they can’t do something, but still insist that they are going to be successful. When you spend time with people like this and they don’t perform, all it does is bring you down, rob someone else deserving of your time, and make you question their lack of success as down to you, but it’s not, it’s down to them.

To be successful, you must do more than you think you have got to do, and you must be absolutely 100% consistent every single day, even when you’re not getting results. Always be the student, and always stay humble. Even today, I still learn off others – I want to constantly bring my best game to the table, but I can’t do that if I stop being the student.

KH: You are a founder and trustee for the DABW Foundation charity – how did that begin?

JL: My mum and dad (Dorothy and Bill Wood) joined the business shortly after us, and within a few years had climbed to second position in the UK. By this time, the UK was doing over 10,000CC and this meant the top two Forever Business Owners were to be invited to World Rally – my mum’s goal and dream was for us to attend together, but then she got sick – a little mark on her leg turned out to be aggressive skin cancer.

She was admitted to hospital on a day when the usual nurse was on leave, so a different one turned up. Nurse Otilia was from Malawi, from a little village called Kanyenda which was in the middle of nowhere with no main roads nearby. Otilia told mum that her family was still in the village, but she had come to the UK to make money to send home. The biggest challenge there was a lack of clean water, with the local small river serving as the only source of washing and drinking water for the animals and villagers. When mum heard about the number of children dying from cholera, and that the village had been saving for twelve years to try and raise the £2,500 needed to install a borehole pump, she decided to raise the money from her hospital bed. Sadly, mum died before it was commissioned, but just before she passed away, she asked me to carry on the work in the village. John and I flew out to Malawi and officially opened the well – that’s when we realised that there was a lot more work to do – kids were going hungry and the school was falling down, so our next project was to rebuild the school and kindergarten, and to put in place a feeding programme.

The villagers’ staple diet is maize, but with no means to grind it, the maize had to be carried by village women and children who would walk ten kilometres to the nearest corn mill, have the corn ground, and then they’d walk back. It was just too much, particularly with little kids, so once the school project was complete, we built a corn mill. But there was still one thing missing…

When John and I go to Malawi, we live amongst the villagers in a mud hut and local children always want to come and sit with us. We were sitting outside in the dust one evening, surrounded by over twenty kids, when I noticed one little boy, aged about two, sitting in the corner all by himself. He had a runny nose and looked so unhappy. It turned out he had malaria, but two days later when I asked after him, I was shocked to learn that he had passed away. I felt so angry at the thought that a little boy could die for the sake of a £2 injection, so I decided, there and then, that our next project was to build a medical centre.

The medical centre now treats about 100 kids daily, with families walking many miles to come to it. We have an inoculation programme, two doctors, a pharmacist, a receptionist and a nurse.

"I get excited about the thought of helping someone achieve their potential, and I am excited about seeing where Forever is going and who the next generation of Forever leaders will turn out to be."

I wanted to create something of beauty, because life is really harsh in Malawi, often just day-to-day grind. We built the centre with a terrace and veranda, with a garden fronting filled with roses and plants – roses because of my mum’s love for them, and plants and other pretty things because when a woman has walked for miles carrying a sick child, sometimes she just needs to sit and breathe.

That whole village is now self-sufficient and supported, with kids rarely dying of cholera or malaria, and instead receiving a good basic education. We’ve also taught the villagers how to grow their own micro-vegetables and they’ve started to grow things like tomatoes, onions, cabbages and green beans. We donate the seeds and have shown them how to grow their own gardens. Some of the money raised for the charity now goes towards maintaining these projects and ensuring they remain at a certain standard.

KH: You’re an inspiration to many for various reasons, and one thing I love is your generous spirit. Why do you think it’s important to give back?

JL: Right from when I was a kid, I was brought up to understand that you can never truly receive until you have learnt to give, but I was also taught to get as much happiness out of giving, as from receiving. Forever gave us the opportunity to build phenomenal personal lives, and it would be wrong not to share that with others.

You also never know what impact kind acts may have on someone else. When we were first starting out, a casual friend of ours owned a shop with a room above it, and he said we could use this as our office and training space. He knew we had no money so he let us have that building at minimal rent for one year. Someone’s kindness is sometimes what gives you a leg up in life, and I don’t know how we would have got started in our business without his kindness – I’ll never forget him. I also strongly believe that you should always come from a place of contribution – that’s who Rex and the Maughan family are in their actions, and that’s how I’ve been brought up.

KH: What makes you excited about the business all these years later?

JL: I am just as excited today about recruiting a phenomenal young couple or individual who wants to change their life, as I was the day I started. I get excited about the thought of helping someone achieve their potential, and I am excited about seeing where Forever is going and who the next generation of Forever leaders will turn out to be. It’s quite inspiring and motivating to be in that environment, although nowadays I try to be more prudent with my time as I also still like travelling and being with my family.

When you join Forever, and you develop a Forever mentality, you’ll find that there will be many people who try to tear you down, but I promise you that Forever will never let you down. You can build a legacy for your family like no other, so don’t listen to the opinions of other people, just do what you’ve got to do. Put a plan in place, and continue to work at it until you have achieved the goal that is important to you. Make sure you have a well-rounded approach to marketing and don’t just sit behind a computer. Build relationships, nurture others and be the kind of leader that others want to follow. Understand that you will have tough days, but it is what you learn in those moments that shape you into the person you will become, and that is the person who has the power to define your future.

"I get excited about the thought of helping someone achieve their potential, and I am excited about seeing where Forever is going and who the next generation of Forever leaders will turn out to be."

Don't miss Jayne's exciting new training at June's Success Express event. 17th-18th June at Genting Arena, Birmingham. Book your tickets today at foreveruktickets.co.uk.

FOREVER BRINGS PEOPLE TOGETHER
Samantha and John have been Forever Business Owners for over ten years and they have had the privilege of watching the company grow along with their own business over this time. For them the business has always fit in the nooks and crannies of their life and they are looking forward to seeing how it unfolds over the coming years…

My older sister and I grew up in a loving home, but in my eyes, my sister has always been the ‘successful one’. She was a talented athlete and swam on the GB Swim Team from a young age! The feelings of inferiority I developed affected the way I saw myself as an adult, and as I started to build my Forever business I was faced with the challenge of overcoming that belief I had of not being good enough. We started Forever in September 2006 so last year we celebrated our tenth year of working with Forever. Over the years I’ve realised how important it is to work on self-development, and through the people and training Forever’s offered, I’m finally beginning to realise my worth! During our first year as FBOs, we immersed ourselves in the company. I literally worked the business in the pockets of time around my full-time job, and then again around my babies. We achieved Manager in 2010 and although we don't have a huge business with a life-changing income, we do have an income that allows me to be a stay-at-home mum to Henry, five, and Jasmine, four.

Our first exposure to Rex Maughan was at the Stockholm European Rally and Profit Share event in 2007. After this we committed to attend these events every year and we have since travelled all over Europe. When the events went global, my very best friend Toni Hall asked me to join her as her Global Rally guest and I accompanied her to Johannesburg. It was a complete privilege and an awesome event, and I’m so thankful and amazed at how Forever brings people together.

When the children start going to school full-time I intend to use my spare time to focus more on my Forever business, but having the opportunity to increase my income whenever I choose is truly humbling. The ability to make a difference in people’s lives every day is also a fantastic feeling and I thank Rex for this amazing opportunity.

"I’ve realised how important it is to work on self-development, and through the people and training Forever’s offered, I’m finally beginning to realise my worth!"

FOR MY DAUGHTER
My mum is a huge inspiration to me and has been a single mum since I was two years old. She had to work three-to-four jobs just to get by, but somehow, with the help of my grandparents, she still managed to send me to a private secondary school.

Private education helped me massively since I have bad dyslexia, but despite the decent education, I knew I didn’t want to go to university. Mum suggested I become a beauty therapist so I did, and I loved it! I got my dream job in January 2008 at Gleneagles and I completed everything that job had to offer. Then I had Ava.

When Ava started school in August 2016, I wasn't sure what to do. Childcare was too expensive and her dad and I are not together, so I decided to set up my own business as I figured I could work it around Ava. I called it JAJ Beauty and mum helped by investing her retirement money into setting it up. Sadly, there were beauticians out there I couldn't compete with and it wasn’t long before JAJ Beauty failed.

One day, Anna Mair, a good friend of mine from beauty school, invited me over for our usual monthly sleepover, but this time the evening had a slightly different set up. Anna shared the Forever Business Presentation, and although I thought it was a scam, I kept thinking about the opportunity. The next day I was scrolling through Facebook when I came across Kat Crawford. She did the Forever thing Anna was talking about so I decided to invite her round and ask her questions. I wasn’t as close to Kat as I was Anna so I knew there would be no hard feelings if I decided it was a load of rubbish. I signed up two days later with Kat, that was in March 2015.

A few days later I was introduced to Kat’s team and I set myself the goal of earning £2,000 a month. This was how much my mum earned and she managed to give me a fabulous life – I wanted to do the same for my daughter! Shortly after this I came across Emma Cooper and I found her incredibly inspiring. I watched her carefully and took on everything she said to do, I listened to all the trainings and I went to my first Success Express event in June 2015. I worked hard, making my way through the Marketing Plan and incentives, and by the October I had climbed my way to Senior Manager.

I have had a huge amount of fun over the years and I’ve built some amazing memories. Thanks to Forever I now work flexibly for my daughter, and I’m able to give her the life she deserves.

"I worked hard, making my way through the Marketing Plan and incentives, and by the October I had climbed my way to Senior Manager."

DECIDE TO DREAM BIG
Esther’s journey began in July 2016 but she had no idea it would take her to where she is today...

I had been using Forever products for a couple of years but I used to just find them online as I was unaware of the business opportunity and that I should buy through an FBO. When I learned about the business I joined so that I could benefit from the generous discount. I still wasn’t interested in retailing and I told myself that I was busy enough with my full-time job and social life. At the time, I thought I had far too much on, but within the first few weeks I started to see that Forever had a lot more to offer. Talking about the products I loved and used already every day was actually quite easy and a natural part of day-to-day life, so I decided to give it a real go by finding the time to put a little more effort in.

In the first month of joining I was close to hitting my personal target. I set up my Facebook page, created a new name for my business and had some business cards made. Talking about aloe vera became second nature and before I knew it, I had fifteen customers who wanted Forever Aloe vera Gel, and friends and family who were keen to try other products! I promptly set up my own website and joined online support groups and subscriptions including FLP.Social and FLP360°, and in the months that followed I hit Supervisor, I was awarded ‘retailer of the week’ by Victoria Warren, and I achieved the number four spot in the top twenty pro-networkers!

I’ve always felt there was something bigger out there for me, I just never knew what it was until I found Forever, and now I can’t imagine not being a part of the Forever family. The opportunity has opened the door to a new career and I feel as if I’ve found my niche. I’m enjoying meeting new people and I’ve never felt so inspired and driven to succeed in life as I do now. Every time I think about Forever, I think of when Richard Branson said, “If someone offers you an opportunity and you’re not sure you can do it, say yes – then learn how to do it later.” I guess that’s what I did, and what I’m doing! I regularly attend the Business Presentation and my knowledge is growing everyday with all the events, training and help received from my mentors. I’m very excited for what the future holds and I can’t wait to share it with everyone – Eagle Manager, I’m coming for you!

"I’ve always felt there was somethingbigger out there for me, I just neverknew what it was until I found Forever,and now I can’t imagine not being a part of the Forever family."

FOUND THROUGH FATE

Amy is mum to two amazing children and has an eighteen-year-old stepdaughter who has joined her team. Working the business hasn’t always been easy, but Amy truly believes that Forever is her calling…

When I was first introduced to Forever I was asked to look at the business opportunity many times over the course of about nine months, but it was never something that interested me. Then in January 2015 my sister, Emma Rees, joined Forever. She asked if I wanted to join her team but I still didn't think that it was the right fit for me so she introduced me to the products instead. I started drinking Forever Aloe Vera Gel and I was amazed by the results, but I still wasn't sure whether I wanted to join the business. One day my sister decided to make a wager with me and said, "If you win over £200 at bingo when you take mum tonight, then it's fate and you have to join!" That night, both me and my mother won £1,000! I had never won bingo before and I haven't won since so perhaps it was indeed fate that led me to join Forever. Either way, I'm so glad I joined!

I have worked in the NHS as a dental nurse for thirteen years but the idea of gaining an extra income that could be spent on activities for the children, days out, weekends away and holidays abroad began to appeal to me. The additional income would also help towards putting the children through university and I have dreams of saving up and building my dream home! I joined Forever in February 2015 and had the most amazing few weeks after joining. I had no team but I hit Supervisor in just forty days with help from my amazing upline – Melissa Buckley and Tracey Munro were my rocks – but then I missed Assistant Manager by just seven case credit in the July. This caused me to doubt myself and Forever so I packed the family's cases and went to Spain. Taking a break with my family at our second home helped me to realise why I was doing Forever, and I returned from our break more determined than ever – I hit Assistant Manager in the November because I realised that if it’s meant to be, it is up to me!

This year I am focusing on rebuilding my team, and my goal is to hit Manager by June. I have achieved many of the company incentives and I even accompanied Melissa to Eagle Managers’ Retreat in 2016. I have never missed my monthly 4CC target since joining the company and I’m looking forward to seeing what the rest of 2017 brings.

"I hit Assistant Manager in the November because I realised that if it’s meant to be, it is up to me!"

Rupy has had to fight for her rights all her life, but Forever has given her the potential to take a new path…

When I was young, I was taken under the care of my aunt and uncle. It was hard because I wasn't your typical child, I was disabled. They took me in and brought me up alongside their own three children, and they never gave up on me. They gave me so much love and that made me the person I am today.

With their support, I gained my GCSEs and three A-grades at A-level, despite ‘professionals’ telling me that I’d never be able to achieve that. Even after I achieved these results I was told by social services not to go to university; they would not fund my support so we fought them so that I could go. Even at university it was a continuous battle to try and get the correct support.

With a lot of hard effort, I left university with a 2:1 and I am now training to be a doctor of health psychology. I still frequently worry that my support will be cut and I constantly have to plead, beg and fight with social services to ensure that I receive the support I need in order to live my life as a human being should do.

A few years ago, I became obsessed with playing the lottery; I’d pray that I’d win the Euro millions so that I didn’t have to worry about relying on social services. But in August 2016, I met my old school friend Lucy. She offered me hope when she introduced me to Forever and when I saw the potential of the business opportunity, I grabbed it. I saw a light at the end of the tunnel which would lead to a place where I wouldn’t have to degrade myself every few years to prove to social services what I can't do, just for them to give me the support I require. Instead I've joined a team that praises me for my abilities and what I CAN do. I'm no longer a victim, I can start dreaming again, and I no longer play the lottery!

The Forever opportunity is not really about the money, but rather the choices it offers. It gives people hope, and I want to offer hope to other people too; to those who, for whatever reason, feel as if their life is not in their own control. I'm going to ensure I work and achieve everything I can in Forever. I have so many aims and dreams now, and I'm looking forward to the day I write a letter to social services telling them that they can no longer rain on my parade!

"I've joined a team that praises me for my abilities and what I CAN do. I'm no longer a victim, I can start dreaming again."

Sapphire Manager Natalie Heeley continues to take the Forever world by storm as she secures the number one spot in the UK for the third year running.

As a leader admired by many across the world, a devoted mother to two wonderful children (plus one on the way), and a business-builder whose success continues to surpass expectations, Natalie carries with her an air of professionalism, power and self-confidence that many would envy. Forever’s Editor, Kate Hodge, caught up with Natalie at her beautiful country home to talk business, mindset, and why she’s Forever Proud…

KH: WHAT DID LIFE LOOK LIKE WHEN YOU FIRST STARTED FOREVER?
NH: I’ve been in Forever about ten years now but my background is in marketing. I was made redundant twice and the second time I was pregnant with my son Will. I therefore became a mum at home, which was great because it was what I always wanted anyway, and Rosie came along pretty quickly after, but money was a struggle. For ten years prior to this, my mum Jan Whittaker had been asking me to look at Forever, but I’d never been interested before. However, things changed when I had both children and I found myself wanting something that was going to be flexible, something that was going to be challenging, and something that was going to give me loads of support because I didn’t have much confidence or belief in myself at the time. Will was two and Rosie was five months old when I started my Forever business.

KH: WHAT ADVICE WOULD YOU GIVE YOURSELF IF YOU COULD GO BACK TO THOSE EARLY DAYS?
NH: If I were to start the business again, I would tell myself to never compare myself to other people. It’s so easy to do, but we need to remember that we are all on our own journey and we all come into it with different challenges, different goals and different skills. Every Forever Business Owner needs to realise that they are individuals who are able to make it happen. In fact, the only way you can fail is by quitting, so you need to make sure you are getting up each day with that positive mindset, getting out of your comfort zone, and working on challenges to ensure you overcome them. Self-belief also plays a crucial role. It took me two years to get to Manager because I didn’t believe that I could do it, and it took me a long time to learn that you have to work on your mindset daily.

KH: HOW DOES IT FEEL TO SECURE THE TOP SPOT AGAIN?
NH: It’s pretty amazing to be recognised as the number one FBO for the third year running, but it’s not just down to me – my team is just incredible and I want to say a big thank you to them all. This achievement is also a testament to hard work. When I started my Forever business I worked literally every moment I could around the children, and it just shows that if you put that hard work in, it will pay off in the long term.

KH: WHAT WOULD YOU SAY TO FBOS WHO ASPIRE TO BE LEADERS IN THE FIELD?
NH: Firstly, it’s important that you do your research and make sure you are clear on what tools, events and trainings are available to you. You should then access these tools and trainings yourself before sharing them with your team. I think the company trainings and events that I’ve benefited from the most are the Success Express events. They are so important as they keep you motivated, they help to build team spirit, and the trainings are absolutely incredible. The Advisory Board product trainings are also essential as they will help to build your confidence when it comes to retailing the products and they will also help you to coach your team. Using the tools on foreverknowledge.info has also been beneficial to my business because everything is at your fingertips and you can access it from home in those little spaces throughout your day.

As well as promoting the company trainings and events, being a leader requires teaching others the basics of the business. It’s teaching people how to retail the products, how to do a great product launch, how to make a phone call, how to do a one-to-one and how to run a Business Presentation, whether that’s a home BP or over a coffee. You don’t need to reinvent the wheel as it’s worked for forty years; you just have to be persistent and teach others. For me, a massive part has been teaching others about mindset. I believe that 80% of our success is down to what we are telling ourselves so I constantly remind my team to work on their mindset daily.

KH: HAVE YOU ANY SUGGESTIONS FOR THOSE WHO FEEL THEIR BUSINESS HAS SLOWED?
NH: Remember not to compare yourself to other people – running a business is not a race and it is perfectly normal to go through stages where business remains at a steady pace. However, if you are keen to see growth, it may be worth looking back in your diary to remind yourself what activity you’ve been doing. Look at the past three months, how many one-to-ones have you had? How many guests have you taken to the Business Presentation? Ideally these are face-to-face activities but they could be online, and although you will probably find that you’ve done a bit, it’s likely you have room to do a lot more. Just try increasing your activity and you’ll soon see the results you crave. What I do, and what I tell my team to do, is to try and do a minimum of three to five one-to-ones per week, and attend a Business Presentation, with a guest, on a weekly basis.

By doing this amount of activity, you are likely to recruit one to three people each month. If you aren’t going to the BP, a big part of the jigsaw is missing – the BP will give you the motivation and encouragement you need to confidently talk about the business; make sure it plays a key role in the diary, but most importantly, don’t give up and know that you can do it.

KH: WHAT HAS THIS PAST YEAR (2016) LOOKED LIKE FOR YOU?
NH: This past year has been pretty magical: I turned forty when we were out in South Africa at Global Rally and this was followed by the most amazing family holiday. My kids, my mum, my brother and sister, we all went on safari and we really just spent loads of time together making memories. I had a big party with my team out in Johannesburg, and I also picked up a million dollar cheque which made it a pretty spectacular birthday. When we came home we had a few more parties, so it’s literally been a year of celebration and having fun. Amongst all this I also met my partner, we’ve renovated our beautiful farm house which has always been a dream come true, and then to finish the year off I found out that we are expecting a baby!

KH: WHAT ARE YOUR PLANS FOR 2017?
NH: This year my focus is being a mummy again. Rosie is now eleven, Will is twelve, but this time it’s going to be so, so different. All those years ago I didn’t have much money or time, I was a single parent and there were lots of challenges that we had to face; this little girl is going to grow up in an entirely different environment. Our house is nearly finished so we are going to be living in our dream home and we can’t wait to introduce our baby girl into the family. It’s going to be pretty scary going back to babies but we are all so excited. I’m also looking forward to working with my team, watching them achieve Chairman’s Bonus and Eagle Manager, and obviously I am going to have the opportunity to meet lots of new mums which means conversations that could lead to them changing their future. All in all, 2017 is going to be a great year.

KH: WHY ARE YOU FOREVER PROUD?
NH: Forever has provided me with financial freedom and for me that means choices; choices to do whatever we want, when we want, without having to think about whether we can afford it. That’s been pretty life-changing for us. I’m also able to work closely with my mum and sister, and together we’ve been able to change our family’s lives. It’s humbling to know that by simply sharing the opportunity, we’ve changed hundreds of lives around the world as well. I love meeting so many different types of people and to work in such a positive and motivating environment is rare these days. That’s why I’m Forever Proud.

"Remember not to compare yourself to other people – running a business is not a race and it is perfectly normal to go through stages where business remains at a steady pace. However, if you are keen to see growth, it may be worth looking back in your diary to remind yourself what activity you’ve been doing."

Based in south-west London, Matt enjoyed a successful career working for a major brand. He was focused, passionate and hardworking, but the long hours and lack of time began to tarnish the corporate dream…

I started my Forever journey back in February 2015 whilst working for a large well-known soft drinks brand. I headed up their national sales team which consisted of over 130 managers, and while some may say I had the perfect career, I always believed there was more to life than working a sixty-hour week and having no time to yourself.

Fortunately, I saw the Forever opportunity as my way out of the corporate rat race. I set a goal to get to a place where I’d be able to quit my job within five months, and exactly five months later I resigned. I knew that working alongside such an incredible company with amazing products would work, so I began building a business by following everything that my upline told me to do. Kyle Burrows and Emma Cooper were outstanding mentors!

I achieved Manager in three months by working my business around my job, and alongside managing my own personal £multi-million international property portfolio. I was also having my house extended and I was in the middle of buying a new three-bed London apartment to rent out. I may have been busy, but I made time for my Forever business; it was going to set me up for the future and once there I would never have to look back!

I now have four amazing Managers based in Scotland, and a team of over 300 people – we are like one big happy family! The friendships you make in Forever are incredible; these people are going to be in my life for the rest of my days, and the journey we are going to walk together makes me ‘smile’. When I was at Global Rally in South Africa, I looked around and, whilst holding back emotion, I knew I was working for something special when I saw such inspirational and highly motivational people.

I am more committed than ever to carry on building my business with Forever, and Senior Manager is firmly set on the horizon, but I have also had the time to retrain in something I’ve always been passionate about – property. I have now qualified as a self-employed mortgage and insurance advisor and I intend to work this role alongside my Forever business. Forever has given me options; options to have more time, freedom, and the ability to do what I want, when I want, and with whom I want. That is priceless! I would like to thank everyone who is playing a key part in my journey and I am super-excited for the years ahead.

"The friendships you make in Forever are incredible; these people are going to be in my life for the rest of my days."

Forever found me at a time in my life when I truly believe I needed it the most. At the time, I had three young kids, all below the age of five, with the two youngest only thirteen months apart. My kids and my husband Ross are my rocks, my inspiration, and the ones who drive me to be the best I can be…

Before Forever I was a bank branch manager and I’d worked in the same corporate organisation for fifteen years. I had a great salary, a great team and it was my dream job. Life was good but when I fell pregnant with Poppy (our third), things started to change.

One month before Poppy was born my mum was diagnosed with terminal cancer. My whole world fell apart. She underwent a life-threatening operation the day before Poppy was born and I suddenly realised that this ‘dream job’ I thought I had wasn’t going to work anymore. It was missing something crucial – work-life balance. It was clear that juggling three young kids, a corporate career and mum’s illness just wasn’t possible. I had no time, and sadly time was running out for mum faster than we thought.

After I had Poppy, I was desperate to lose some ‘baby weight’, so I decided to try the C9. Afterwards I looked great and felt amazing, and the lady I bought it from suggested I take a look at the business opportunity. I took one look at the Marketing Plan and knew straight away that I was in.

Suddenly I had found a business that I could work around nap times, mum’s treatments, feeds, hospital visits, school, kids’ clubs, etc. I had found my way out, and a way to create the work-life balance I craved.

Forever has given us so much. Fast-forward to 2017, and we have an extended family home, we have managed to take the kids to Disney and I have travelled to places I could only dream of before. With our first Chairman’s Bonus cheque we were able to replace our old car, and the remainder went to Strathcarron Hospice where my mum spent her last ten days (she sadly passed away in January 2016).

The most important thing that this business has given us is memories and the time to create them; memories with Ross and the kids, and memories with mum. We were able to take her on trips, and I was able to be by her bedside twenty-four hours a day when she was in the hospice. This was the moment I realised that the business opportunity has the potential to change lives – it had certainly changed mine!

"I took one look at the Marketing Plan and knew straight away that I was in. Suddenly I had found a business that I could work around nap times, mum’s treatments, feeds, hospital visits, school, kids’ clubs, etc."

Angelina and her husband Marlon both work crazy hours but this led to them looking into the Forever opportunity. Angelina realised that working the business would soon give her the time freedom she craved…

My journey with Forever started when a friend of mine contacted me to highlight the fabulous opportunity. It took a couple of attempts of contact, but once we met, I signed on the spot – I was so excited about starting a new journey and I felt it would really benefit my family.

My husband and I both work long shifts which means we’re constantly juggling childcare for our two children Paige and Dylan. I work for the emergency services, which means a varied shift pattern often at unsociable times, and my husband's job is of a similar ilk. Fitting in quality family time is a nightmare so one of the main reasons for starting the business was so that I could earn enough to free up time, time that could be spent together as a family.

My Business Owner Box arrived and I got to work. I made sure I started by familiarising myself with the products and I quickly saw the benefits which helped to fuel my enthusiasm. I also knew early on that I wanted to build a team; I wanted to help others like me achieve their goals and dreams, and I loved the idea of giving them an opportunity which could lead to a better future and lifestyle.

Forever has helped me to become more confident by taking me out of my comfort zone. I’ve met so many new and different people – my normal daily routine wouldn't allow this – and this has helped me immensely. I have travelled to many cities thanks to building my business, and I’m consistently broadening my knowledge. I'm excited about our future and it’s now looking even brighter; the prospect of dropping my hours at work is looking more likely and this means I’ll be able to spend more quality time with my family whilst I continue to grow my business.

"Forever has helped me to become more confident by taking me out of my comfort zone."

Gary always had a passion for music and entertaining others, but after years of dedicating himself to the industry, he realised he needed to find something that offered him a better life balance…

I started singing around the pubs and clubs at the age of eighteen. My mum helped me to get started by paying for my first PA system and managing me, and through this I built up an amazing career entertaining crowds under the name of Gary Marsden.

Over the years I’ve had the privilege of singing alongside some well-known artists like The Vengaboys, Lisa Scott-Lee from Steps and Alexandra Burke. I absolutely love singing and I'm also part of a duo called Fascination! I had dreams of becoming a pop star and of having a lifestyle like a rich and famous person, but, at the age of thirty-four, these dreams seemed less likely.

Alongside my music career, I worked as a presenter at my local bingo. For the past twelve years I've worked split shifts and my working pattern began to take its toll. Gigs and bingo took up most of my time, any kind of social life was rare, and I knew things were only going to continue unless something changed.

I came across Forever when I noticed one of my friends had achieved impressive results from completing the C9. I wanted to know more so got in touch with a friend of over fifteen years who I knew sold the product. After completing the programme I felt amazing and was very happy with the results. A few days later I received a message from Jo saying how great I'd be at the business – I didn't even know the business opportunity was available to me but after seeing the Business Presentation I was amazed! After much discussion, I realised that this opportunity would give me the chance to finally turn my dreams into reality.

I couldn't afford the Business Owner Box so my mum came to the rescue; she knew how passionate I was about it. I joined Forever and after two months I'd managed to recruit three people and not long after this I hit Supervisor. The feeling was amazing but I wouldn't have done it without the hard work and support of my team. Forever is now my focus and I can see a big future ahead. I know, hand on heart, that I will be successful and I urge anybody who is looking for change to pursue this amazing business; it could transform your life like it is mine.

"After completing the programme I felt amazing and was very happy with the results."

Ex-professional footballer Darren was on top of his game having played for premiership and championship team Blackburn Rovers (and other clubs) from the age of fourteen. However, when he was in his mid-twenties, an injury caused everything to change. His partner, Charlotte Hawes, shares his story…

Darren’s life was football, football, football. Every day was about working on his fitness, training and being healthy, and if he wasn’t on a football pitch or in the gym, he was on the golf course! Darren played with and against top players and he would visit and play in various countries – he was ‘living the dream’. But, in 2008, Darren suffered a snapped cruciate and problems with his knees, and although he is still playing local football, his professional career had to come to an end.

Darren was devastated as football was all he knew from such a young age. He had to have four knee operations and it was becoming a daily struggle for him to work and walk, never mind trying to play football!

Darren discovered Forever whilst working at a client’s house and soon realised, without knowing the details, that there was a very good opportunity available. Darren recommended the business to me as he knew I was at a crossroads – I had very little spare time and no work-life balance, and we instantly saw an opportunity to earn (in time) a substantial income alongside a flexible lifestyle.

We signed up and I currently play the lead role whilst Darren shares his product experiences and the opportunity to everyone he meets. So far the business has given us amazing friendships, it’s allowed us to set goals and get excited, and we can now start to build a career together and plan for a future we didn’t think was possible.

Darren and Charlotte on F15…

Darren found Forever's products to be of great benefit to him and he is now keen to use the products to help him get back to the level of fitness he was pre-injury. Darren and Charlotte are currently part-way through the F15 programme. Here is what they have to say:

“F15 is fantastic and having a programme to follow for diet and exercise is giving me the best chance to get in shape and stay in shape. My motivation to be at a high level of fitness is back and I will reach the goals I’ve set. Since starting the programme, I’ve started to see definition and I’ve lost some weight in the process. If you’re doing F15, don’t give up, dig in and get it done – the end goal is always worth it.” – Darren Dunning

“Being a keen sportsperson myself but having struggled to get back into a regular fitness regime, the structure of F15, along with the brilliant workout videos that Forever produced, has given me the kick and the support I needed to get back on track.” – Charlotte Hawes

Bethan wanted more from her working life but as a young mum she found it difficult to progress. Then she discovered Forever…

In 2011, at the age of twenty-one, I was a single mum to my little boy Tyler who was two years old, and I was working full-time for a large retail chain. I dropped out of college at nineteen when I became pregnant and two years later I was feeling like I hadn’t fulfilled my potential. Retail became something I was good at and even though I adored being a mum, I didn’t want to be just another young mum in the system.

There was never anything wrong with my life; I had great friends and family, and a job that paid a wage that paid my bills, but there was always something missing – I just didn’t know what! My bosses were amazing but working full-time had no flexibility for me as a mum with a young child, and I really struggled to pay for childcare costs. I was working for the pride of being able to say I was, but I had no money once everything was paid. I had no qualifications other than my GCSEs, and no real life experiences. Even if I did want to do something else, I didn’t know where to start, but that’s when Forever found me. I saw a chance to shineand earn a corporate income with full training and support, so I jumped.

For the past six years I have built a global business and a corporate income that surpasses anything I could have ever imagined. My Forever income has allowed me to privately educate my eldest, travel the world, drive dream cars, have our dream wedding, and it’s given us time to have two more children: Miles, one, and we have another on the way! I love being a stay-at-home mum, but I also love that I don't have to sacrifice a career to do that.

I have spent the last few years building myself up, something I know is invaluable, and although I have a lot of friends who are sceptical, once I talk people through the Marketing Plan and the stability of the company, even if it isn’t right for them, they seem to come around.

I started this business as a baby and have become someone I’m truly proud of. Forever will never just be a job for me, and the people I work with will never just be people I work with; Forever is my life, and I will always be passionate about sharing this opportunity.

"For the past six years I have built a global business and a corporate income that surpasses anything I could have ever imagined."

I came out of school with a D as my highest GCSE and I was incapable of committing to even one year of college. At sixteen I went straight into an office administration role, but I only lasted a week! I picked myself up and tried again and landed a customer service role. This time six months went by, but then I was in the same situation, booted out for the better of the company! This pattern lasted for the years that followed.

I have dyslexia, ADHD and I’ve suffered with depression for a number of years. I can articulate and hold a good conversation so I don’t often come across like someone diagnosed with dyslexia, but I've always struggled to stay on task. I get distracted easily and time slips through my fingers. Writing is difficult and takes me a long time, and to concentrate on something is really hard work for me. These things, along with terrible time-keeping and a worse attitude, put a strain on me progressing in life.

When I was twenty-two I decided I was better suited to self-employment. I entered a modelling competition and for the first time I knew what I wanted. I moved to London to pursue it properly and through the jobs I received I met some incredible people, gained great experience and it was something I could pick up when I wanted. Unfortunately I just didn’t have the drive to push myself so I ended up returning to the office. After a year and a half I had had enough; I was tired and underpaid and I was also slipping into deeper depression.

I went to Bethan as a shell of my former self. For the first time in three years I was ready to listen to her. I had no idea if I could do it and I lacked self-belief, but I had nothing to lose. I wanted to learn and see if the business could do all the things it promised.

The more I worked the business and developed myself as a person, the more obvious it became that I had to make some serious life choices. In the space of a week I left my relationship, my home, a mortgage, the city, attended a funeral, and I helped my Nan through depression. Forever became a focus away from everything else, and I put all my efforts into helping, advising and guiding my team. My upline’s advice and dedication to me and my team kept me strong and excited, and I absolutely adore where my life is headed. I chose to believe the impossible was possible and now I’m proud to say I’ve found something I can, and will, commit to.

FUELLED BY FITNESS

I joined the business through my love of the products and at that time I was also training to be a personal trainer, a job which I thought would fit around the children and mean I didn't have to give up my passion – fitness! I'd been a stay-at-home mum for six years at this point; I was lucky as I didn’t have to work, but I really missed my financial independence and that sense of providing for the family.

I spent the first year retailing, mainly the sports and weight management products, and I built a great retail business, but I was petrified when it came to building a team. I had little belief that anyone would listen to me and I worried about their opinions, so I sat happily at Supervisor for about ten months. Then, in February 2014, my third child was born and everything changed.

I met up with my upline who gave me a small nudge and I left that meeting with self-belief, a fire in my belly and a huge desire to have something more. I spent a lot of time working with my team, working on my self-development and learning to get better in all areas of the business, and I’ve developed a passion for helping others and seeing in them something they don't. I have recently separated from my husband and it’s been incredibly challenging, but Forever has given me the financial stability to start my life again. I now work Forever around three beautiful children and I've still not had to give up on my fitness passion. In fact, Forever has enabled me to achieve more. The products have changed my performance in the gym – I use Forever Aloe Vera Gel, Forever Arctic Sea and Argi+ daily, and Forever Pro X2 bars and Forever Lite Ultra are also staple snacks in my life.

I use my attitude to training in the gym to benefit my mindset in the business. When you want to achieve a goal in the gym you have to dedicate time to learning how that’s done, you have to be passionate and fired up enough so that the goal is tunnel vision, and you have to take daily consistent action! There will be tough days where you feel it’s not possible, but you just support yourself with a good coach who encourages you, and when you are training in the gym at times when others are out socialising, you hear things like 'lighten up' or 'you're crazy', but you go even on the days you don't want to because the goal is that important to you – my success in Forever has been down to applying this exact mindset to my business!

AN INSPIRING SUCCESS

Emma’s background is in holistic therapy and nutrition, and she even runs a successful spray tan business. She started her Forever business three years ago but didn’t take it seriously until 2015...

In 2010 my husband and I were in a car accident which resulted in me having major health problems. For three years I endured tests, MRI scans, and my health was under constant investigation. I was on morphine and a concoction of various drugs before they found I had osteoarthritis, facet joint disease and, after two years, they finally diagnosed me with ME. I spent most of my time in bed, pumped with pills and I thought I would never get better – it was an awful way to exist. Three years later, in September 2013, I started my Forever journey. I did the C9 and although I had great results I thought no more of it until April 2015. I had just returned from Thailand and I was sifting through holiday pictures when I realised I had seriously let myself go. My health was a mess, my life was a mess, and my mindset was horrendous. I am a mum of six beautiful kids – Cherry-Blossom, Sally-Cinnamon, Travis, Flower-Joan, River-Lennon Leaf and Thai-Star – so I knew I had to do something, and I knew I had to do it for my children.
I decided to do another C9 and the results were amazing. Camilla, my sponsor, encouraged me to share my results with the world and from this I sold many more C9. I felt amazing and I loved every minute of my journey; no-one could walk past me without knowing about aloe – I really was a walking product of the product. In March 2015 I attended a QLS weekend and I was so inspired that I walked away knowing I was going to get to Manager, and in the May, with help from my amazing team, I achieved that promotion. It’s not been easy and it’s a constant commitment, but I want to encourage those who are struggling to just keep going. Sometimes you have to look to those who believe in you and shadow
their belief – I couldn't have done it without the support I received from Ange Loughran and Camilla!
I am aiming to give my family a bigger home, but I also want to enjoy more free time with them to make up for those three years I lost. I’m deaf, have ADHD and I’m number dyslexic so it takes me ages to learn anything, but today I’m a true retailer and I’m proud to tell people that I love Forever.

"no-one could walk past me without knowing about aloe – I really was a walking product of the product."

Never settle for second best by Kelly & Ben Colley – Soaring Managers

Kelly and Ben Colley lived a hectic, stressful and fear-filled lifestyle before they found Forever. Now they are stronger than ever and their business continues to soar...

Our background is in the NHS. I had been a paramedic for eighteen years and Ben had been in the ambulance service for ten. We only had three days off each month as a family, and times were hard. Although we earned a decent wage, we had no life and we missed having valuable time with our daughter, who was five years old at the time. It was evident that working twelve to fourteen-hour shifts, seven days a week, was taking its toll on us as a family.

We became deeply unhappy in our circumstances and I got to a point where I’d actually cry before going to work. We just couldn't see a way out. Then, in October 2013, when I was working solo in the rapid response car, I got assaulted at work for the second time that year. This time it scared me. I was pinned against a wall by my throat, and my shoulder was damaged as he ripped the emergency radio from my hand; I was terrified for my life, particularly when the man wouldn't let me leave the flat.
After this incident I took sick leave to have physio and it was during this time that I decided we needed to change our lives. It was December 2013 when Ben and I sat at our dining room table and tried to think of what else we could do. I hadn’t done anything else since leaving school so I was unsure of myself and my skills; how could I start something new?
Then, in January 2014, I saw an advert for the C9. Since I’m an avid dieter, I decided to buy the C9 from a stranger via Facebook, and I was so pleased with the results that I asked to look at the business opportunity as well. I met up with Katie Forbes – now my sponsor – and I decided to join the same day. Ben was very sceptical and had no interest for the first six weeks (in which time I progressed up to Supervisor). But I knew from day one that this was my way out of the ambulance service, and Ben’s negativity only drove me more. I made Assistant Manager in nine weeks and Manager in eleven; by this time he was 100% on board and supporting me in my new venture. I returned back to work in March 2014 but I was only back for two weeks when the person that assaulted me decided he would put in a complaint about me, claiming that I assaulted him. This was the final nail in the coffin. In October 2014 we both handed in our notices to focus on Forever full-time. This was the scariest thing we had ever done, but also the most exciting. We realised that this had to work for us so we put every single available minute into it, banishing the negativity we faced from family. Promotions and incentives were all written down and dated so we knew that they would be achieved, and sure enough we started to tick them off one by one. It’s definitely true that if you write goals down they will be achieved. Ben used to write daily affirmations in a journal and at first I thought he was mad – but it worked. We also had to carefully consider our time management by segregating our time and using it wisely.
Before Forever we were led to believe that life is about going to work for a set wage each month and spending more time in the office than with your family. But I’ve learnt you should never settle for second best. Now we are Soaring Managers and Senior Eagle Managers earning an income that we never believed possible. Instead we spend every minute of our time with our daughter – who is our world – and now we will never miss a single moment.

Keep things practical by Samantha Webb – Senior Manager

I joined Forever in November 2012 and I managed to achieve Supervisor within the first two months, but I ended up staying at this position for a year; it turned out I had recruited people who didn’t have the same vision I did!

I was frustrated as my business wasn't going anywhere and I felt stuck. I had also had a lot of bad luck with Lucia, my daughter – she was in and out of hospital – and I also felt my partner didn't believe in me 100%. However, I was determined not to give up as I could see the potential Forever could offer me and my family.

Another problem was that, in the beginning, I never took the goal-setting seriously. When I did finally give it a go, the following month, I hit Assistant Manager and Manager. I couldn’t believe it and it was at that moment that I decided to take goal-setting more seriously; I got to work and created a dream board. However, every time I tried to set myself an ambitious goal, I felt like something was holding me back. People’s comments would make me doubt myself and I’d be made to think they were too unrealistic and way out of reach. This was a huge setback for me and definitely slowed my business down. It became clear that something needed to change so I took some time out of my business to work on my self-belief. I read several motivational books and invested in my mindset by listening to ‘My Blueprints’ by Dave O’Connor every morning and evening. This helped to block out the negativity and I very quickly started to see a difference in my business. I made sure I was consistent with my activity, leafleting, carding and contacting my market every week; I've even found a couple of diamonds lately because of this activity. I once heard Julianna Beavan share a statement at a Managers’ event I attended. She said, "Prosperity and abundance is coming my way. Come on champion let's get to work; how many lives are we going to change today?" I now say this to myself out loud every morning, and Lucia always finishes it off shouting, “I'm gonna find my diamond!”

Keep pushing forward by Lauren Showering – Senior Manager

My background is in hospitality management, which I initially worked alongside my psychology degree, but after graduating I couldn’t find a graduate job, so continued in this field. I enjoyed it to start with, but when our boys came along it became difficult to fit around family life. I was underpaid, childcare was expensive, and I felt like I was missing out on precious time with my children.

I found Forever in March 2014 and thought I’d give it a go. Initially I just saw it as a means to make ends meet, but after I attended Success Express, I was absolutely blown away. I could see such excitement, and seeing all the people recognised for their incredible achievements made me think about how there’s no reason that couldn’t be me.

I started to build a team alongside retailing, working on my mind-set and learning as much as I could about the business. I made Manager in eight months – even a broken leg didn’t stop me! By this time I had quit my job and was working the business around our children; never missing a moment.
I was determined to keep pushing forward and made Senior Manager in April 2015 with thanks to support from my incredible team and amazing upline – my sponsor, Teri Hooper, and my mentor, Louise Mackenzie. I’m now the family breadwinner and we’ve made the decision that James will get more involved in the business. He truly believes in me and has been my absolute rock throughout this incredible journey. Our goal is to get him out of his job as a
prison officer within the next year and run the business together. I’m incredibly excited to see what 2015 will bring for us and for our amazing team. We are keen to help them all achieve the big incentives and hopefully get them to next year’s Global Rally in South Africa. We may have big goals, but I fully believe that we can succeed.

Living the dream by Julianna Woods – Sapphire Manager

Julianna Woods has been involved in Forever since 2009, but in the beginning she had to overcome her self-doubt, and believe that her dreams really could become reality…

How has your life changed since becoming an FBO?
Before Forever I was working as a team leader for Lloyds TSB Insurance, but the role didn’t provide the security and flexibility I was looking for; ultimately I wanted to be my own boss. I honestly don’t know where I would be today if I was still working for Lloyds; my previous partner left me with £33,000 worth of debt and there is no way I would have been able to pay that off on my previous income. Plus the financial constraint would have meant I’d struggle to start a family. Now I’m about to get married, I’m completely debt-free, my monthly income is double what my annual salary used to be, and I am able to give my children everything, including being around for them at home.
Today my life is unrecognisable: I am living in my dream house, driving amazing cars, and I honestly don’t have a worry in the
world. Forever has given me complete peace of mind. Sometimes, when I think about my life, I think I’m dreaming; any minute I’ll wake up and be back in reality. So when I do actually digest that it is real, and it is happening to me – a little girl who now lives on the side of a mountain in Pontypool – I can’t help but burst into tears. It’s so overwhelming.

Was your progression to Sapphire an easy achievement?
It definitely took a lot of hard work and dedication. I had to work on myself – my mind-set and self-belief – but I think the activities surrounding recruitment are actually fairly simple. Working on my inner-self was certainly the hardest part for me to overcome since I grew up in a family that constantly struggled; I just couldn’t get used to the idea of having more than I’d always known. I learnt a lot from Dave O’Connor and Natalie Heeley; they helped me believe that it was within my grasp. I still have to work on my mind-set every day; I’m not the finished article (I doubt I ever will be), but I am more discerning about the way I think and the way I manage my time with people. I never ever thought that I’d have a life like I am living; I just didn’t think stuff like this would happen to people like me.How do you motivate your team?I don’t necessarily think you can motivate anyone; to be honest, to really succeed, I think they need to be willing and have that drive in them. But what I do think you can do is inspire someone. Encouraging others to find out what their goals and dreams are can really release someone into the business, and helping them to build up their mind-set, so that they believe in themselves, will enable them to realise that they can achieve anything if they put their mind to it.
What useful advice would you like to share?
My advice will always be to stay active:
continue to contact five brand new people a day, be persistent and consistent, and come from a place of contribution – I always try to take myself off the agenda so that others can reach their full potential. But most of all remember that your mind-set is the most important aspect; it is this thatcan have significant influence on you and your success.

My background is in admin, a role I fell into from school because I thought it was the only thing I was good at, and I had lost all my confidence through a difficult marriage which led to an unpleasant divorce. All of a sudden I had become a single mum whose life revolved around looking after my three incredible children.

My life transformed after I went to a friend’s party. I listened to the Forever business opportunity and realised that this could be a way to earn a few extra hundred pounds – I liked the idea of being able to afford a holiday abroad. Despite the incentive, I still held many fears regarding signing up: I have never been good at selling, and the thought of standing up in front of people at a launch made me feel sick. However, I was at a point in life where my children had grown up and flown the nest, and I longed to go abroad, but my salary just didn’t stretch to this.

I finally decided to ignore my concerns and sign up, and with full support from my partner, children, family and friends, I have managed to sell products, hold launches and grow a retail business, even though 4CCs seemed unachievable in the first couple of months. These achievements are a product of sheer determination and a whole lot of practice! I would practice everywhere: in the car, the bath, the mirror...on my children, friends and family. I was sick of hearing my voice – but it worked. After about four months, people started to see my new-found confidence and I was surprised when they asked to join my team. This is where the excitement really begun and before I knew it I had eight team members, had achieved my level one and two 4CCs pin, had progressed to Assistant Manager, and mentored one of my team to Supervisor.Now I wake up excited every day, and although I squeeze the role in aroundmy full-time job, I can’t wait to get toa point where I can earn enough tore-evalute this situation. I reallywish someone had told me about Forever years ago!

Life can be unpredictable, unwelcome challenges can often be thrown our way, but it’s often how we choose to handle these situations that will then shape our future…

When we first started Forever in March 2013, our plan was to buy a home in the South of France. We had this set for August and Forever was going to help pay off our outstanding debt in order to get us there. However, unfortunately our situation changed when my dad was diagnosed with cancer in the June. Then, in July, I went for an early pregnancy scan which detected a sizeable tumor, and suddenly our South of France dream was going to have to stay exactly that; a dream.
Since signing up I had worked the business well and I hit Assistant Manager within three months. My sales were good and the money was welcomed from the team-leading bonuses, but these unfortunate circumstances sent me into a downward spiral; my focus shifted from the team to self-pity. The flights that were booked for our move turned into a holiday and once home I returned to work – a forty-hour week for no more than minimum wage! I was heavily pregnant, maternity leave was looming and we had no savings. A short while later I found myself watching Louise Perry tell her story at a Success Express event. As I listened I was an emotional wreck, but it hit home: if there is anything that will support my family should anything happen, it is Forever. I reconnected with my upline, Jaime Cayzer, and we set out a plan. I worked the business religiously knowing that whatever I put in I would get back tenfold. Fast forward twelve months and my health is good, our business has gone from strength to strength and, by working with the support of the team and by helping them achieve their goals, I progressed up the Marketing Plan and achieved several incentives along the way. What this business has offered us is life-changing and being able to share it with friends is an amazing feeling. Now we live in confidence, knowing that the South of France is no longer a dream – it’s a goal; a goal that we are back on track to achieve.

Marcus Leach, one of our Forever Global F.I.T. Ambassadors, is taking part in multiple events and challenges during the summer months. One of his biggest challenge this year is the upcoming Tour du Mont Blanc – it’s described as the ‘world’s toughest one day bike race’! On Saturday 16th July, Marcus will be cycling 300km with 8000m of ascent across three countries. We caught up with Marcus to ask him a few questions on his preparation for the event. Excited and nervous for the challenge ahead, Marcus has said: “It’s hard to explain just how much this means to me; I’ve poured so much into this over the past twelve months. I just have to do it now, and the waiting for it is almost torturous”.